So it slipped today that Nike has already created a pair of Lebron James sneakers with the emblem "2-time champion". Many fans are already saying that "the fix is in" or "David Stern sealed the deal to Nike". Listen, that's complete BS! Is it in the NBA's interests to "give" Lebron the championship? Actually, no.
Theoretically, the NBA would want Lebron to win the championship. Lebron would further validate his status as the best player on the planet, and as a result, sales of his jerseys, shoes, and apparel would skyrocket. The NBA wants to create another MJ-like superstar in order to attract higher ratings, more spectators, and grow an-already large fan base.
But here's the kicker: many current fans are already wary of potential schemes and fixes. Just take a look at message boards. They are absolutely flooded with talk about David Stern fixing games in favor of the Miami Heat. If the Heat happen to win the next 2 games in biased fashion, don't you think that there will be an outrage throughout the NBA world (specifically fans)? The NBA would further relegate itself to corrupt status and potentially lose many fans. It would be against the NBA's overall agenda. The talk about corruption has obviously reached David Stern's ears. There is no way he would risk further tainting the NBA's image by having a blatant fix put in place. This is no longer 2002 (ahem Lakers). This is 2013, and much more people are talking. I honestly think that the next 2 games will be refereed fairly. As a Heat fan, it would be in my interest to have the refs fix the game for the Heat. But after 2011, I really don't believe in this conspiracy crap anymore. The only theory that I (partially) believe is that the NBA wants series to be extended. Therefore, if teams are fairly equal, expect series to go to 6 & 7 games regardless of how either team plays.
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